Hasbro’s Magic: The Gathering TCG brand passed $500m in quarterly revenue for the first time, fuelling a strong Q2
A strong Q2 from Hasbro was driven by a record-breaking performance from Wizards of the Coast’s Magic: The Gathering brand.
Revenue increased 16 per cent compared to the same period in 2025, driven by growth in Wizards and digital gaming (up 27 per cent) and consumer products (up five per cent), partially offset by a steep drop in the US toy giant’s entertainment division, which declined 20 per cent. Operating profit was $253 million, and adjusted operating profit was $282 million, a 14 per cent uplift on last year.
Revenue growth from Wizards of the Coast and Hasbro’s digital gaming segment was led by a standout performance from Magic: The Gathering (up 32 per cent). The TCG broke $500 million in quarterly turn over for the first time in its history, driven by key launches including the eagerly awaited Strixhaven set, and a new Marvel collaboration in late June. The Monopoly Go! App also contributed $44 million of revenue for the quarter. Year-to-date, Hasbro’s revenue is up 15 per cent on last year.
Hasbro CEO Chris Cocks said: “Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time in its 30-plus year history, led by the record-breaking debut of Marvel Super Heroes. With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders.”
Gina Goetter, Hasbro Chief Financial Officer and Chief Operating Officer, added: “This quarter’s broad-based strength across the business gives us the conviction to raise our full-year guidance. Moving forward we are leaning into our $1B share repurchase authorization as we continue to balance investment in the business with returning cash to shareholders.”
Hasbro’s revised outlook for the full year includes expected revenue growth of five to seven per cent, and adjusted operating margin of 25-26 per cent.
