Registered visitors can now use the event planner to connect with exhibitors, request meetings, receive tailored recommendations, and more
Brand Licensing Europe’s free online event planner is now live, allowing registered visitors touse the AI-driven platform to discover brands, connect with exhibitors, request meetings, receive tailored recommendations, and add conference sessions and networking events to their calendars.
The Event Planner helps BLE’s 11,000-plus annual attendees maximise their return on investment. Over 6,100 meetings were booked through the planner last year with clear evidence indicating attendees who register early and use the tool to pre-plan their visit enjoy the most rewarding experience at BLE.
A host of new features has been added to the Event Planner for 2026 to simplify and speed up search and further improve brand discoverability.
The new Super Search bar allows users to search across people, brands, exhibitors and content in one place, making it far easier to find specific brand owners, with results matched to individual visitor profiles.
Saved Search allows visitors to set up daily or weekly email alerts highlighting when new peoplewho meet their BLE goals join the platform, while the Recommendation Engine recommendspeople, brands and exhibitors to users based on their registration form responses. New for this year, the engine will learn how users are using the platform and make further, highly tailored recommendations. For example, if they search for sports, the engine will push more people and brands from this sector.
New and exclusively for visitors, the To-do List lets visitors save lists of people, brands and exhibitors they’d like to chat to, but may not have the time or confidence to commit to a 30-minute meeting.
“The Event Planner is invaluable for attendees and exhibitors,” said BLE event director Ella Haynes. “Engagement has increased year on year since we first introduced the platform, and we know from customer feedback that the ability to connect pre-show is a game changer for ROI.
“It’s exciting that, despite starting as a much-needed meeting booking function, the planner has evolved to be so much more than that – this year, attendees will have the ability to add agenda items to their calendars, block out time for browsing the show, check the route and time it’ll take to walk from meeting to meeting, and add exhibitors to their ‘to do lists’.”
BLE takes place 6-8 October at Excel London and, with three months still to go, almost 250 exhibitors and thousands of brands are already confirmed and 2026 is expected to be BLE’s biggest ever.
