The Character Group plc has announced its unaudited results for the six months ended 28 February 2025. The results show that, despite the harsh conditions in the period leading up to and through Christmas 2024 in all of its markets, it maintained pre-tax profits £2.1m on a turnover of £53m.
Character did warn, however, that the second half will be tough and will reflect the significant uncertainties in the market affecting manufacturers and retailers alike following the tariff impositions by the US. The Group is well positioned financially to ride out these headwinds. The strength of its product portfolio, the backing of a strong balance sheet and a highly experienced management team will leave the Group well placed to respond quickly to any improvements in the underlying macroeconomic climate.
The Character Group plc, of which Character Options is part, is engaged in the design, development and international distribution of toys, games and giftware. The business was founded in 1991.




















