Smooshzees Pop Up Store draws large crowds in London

Smooshzees Pop Up Store draws large crowds in London

As part of the rollout of its new girls’ collectible brand Smooshzees, Character Options has hosted a week-long pop-up in Shoreditch’s fashionable Box Park. The Smooshzees pop-up street level store, housed the full collection plus a photo wall for visitors to mark their experience.

TnP attended The open house influencer and celebrity day yesterday that saw families take a tour and enjoy the experience while collecting goody bags packed with Smooshzees inspired gifts.

A meet and greet with the TikTok star Rhia Official was also part of the mix for the branded store, and gave customers the chance to have their very first Smooshzees personally signed.

Smooshzees launches this month and, with a global rollout ahead, Character leads a huge marketing drive to go with it.

The adorable, squeezable and stretchy characters are collectable, super cute, and softer than a cloud. They come in three different size options, with trending cute creatures such as an axolotl, a unicow, and more.

Mark Hunt, marketing director at Character Options, said: “The Box Park experience is the start of what has been a full and fun marketing plan for the brand’s launch. This is so much more than a few hours’ PR event; it’s a whole week for the public to experience Smooshzees in what is one of London’s trendiest shopping areas. Alongside a substantial TV, VOD and Pre-Roll campaign, we’ve sent out hundreds of branded boxes to influencers, while a whole season of kids press will introduce girls 5-9 to this new super-squishy world.”

The event was run by Evolution PR. Michele Bates, MD told us: “It’s been non stop and we have seen record numbers of people visit both from the public and influencers.”

For more information about Smooshzees and the entire Character Options portfolio call 0161 633 9800 or email sales@charactergroup.plc.uk

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