Playtime PR will handle consumer PR for 2026 with a focus on media relations, earned influencer campaigns and festive outreach
Zatu Distribution has appointed Playtime PR to handle its consumer PR for 2026, part of the independent games distributor’s strategic growth plans for the year ahead.
“It’s a very exciting time at Zatu Distribution, as we continue to expand, with new games joining our portfolio all the time,” said Rob Trounce, Trade Marketing Manager at Zatu Distribution. “Playtime’sreputation and track record, combined with their playful approach and unrivalled games expertise, meant we knew they were the PR agency for us. We’re very much looking forward to working together in the months ahead.”
The campaign will include media relations, earned influencer campaigns and festive outreach, with a focus on Zatu’s key new launches, including the Japanese-inspired game Yubibo.
Lesley Singleton, Founder of Playtime PR, added: “Zatu Distribution has gone from strength to strength over the last couple of years. As well as having a stellar line up of games, they’re a genuinely lovely team who are brilliant at what they do, so it’s fantastic to have them on board.”
