The VIP cocktail masterclass saw celebs learn that ChillFactor is for all the family, with a mixologist-led event to explore elevated, at-home cocktail creations
Character Options kicked off its new ChillFactor campaign with a VIP cocktail making event earlier this week.
The brand invited lifestyle influencers to explore ChillFactor’s versatility beyond just family slushies — particularly in elevated, at-home cocktail creations — during an experiential event on 18 March.
Hosted by a mixologist, attendees experienced first-hand how the ChillFactor Slushy Maker transforms simple ingredients into frozen drinks with minimal effort. The multi-tier influencer outreach initiative was designed to drive broad awareness and authentic engagement.
“The campaign not only maximises ChillFactor’s appeal as a fun, engaging product for all ages but also strategically positions it as the go-to choice for effortless frozen treats”
Kathryn Ludlam, Senior Brand Manager at Character Options, said: “The campaign not only maximises ChillFactor’s appeal as a fun, engaging product for all ages but also strategically positions it as the go-to choice for effortless frozen treats. This integrated approach sets a new benchmark for how the product connects with audiences beyond seasonal use.”
The event delivered high-quality, shareable content and reinforced ChillFactor’s position as a trusted, fun product for entertaining. Guests at the event include Traitors Winner Leanne Quigley, TV presenter Kate Lawler and Celebrity Mum Sarah Louise Merrygold. With a combined total following of over 4.5 million, guests created live content reaching their audiences directly and tagging @TheChillFactorUK page. The event also created an opportunity for the Character team to create a bank of content for use within the ChillFactor media campaign which is running continuously throughout this year.
Ensuring the ‘ChillFactor for all the family’ messaging is front and centre, the company has put in place a comprehensive multi-tier influencer outreach project that brings ChillFactor into the social and digital conversation continuously from this month, and throughout the summer. Across all tiers, creators will develop a host of content, from short-form social posts to longer recipe reels, amplifying the campaign message to millions of engaged followers and building a strong foundation of user-generated assets for ongoing brand storytelling. In total, 400-plus pieces of content will be created to a combined audience of over 25 million followers. Stand out names include celebrities Caroline Thomas and Sophie Qucikenden and Influencers Jake Sweet and Sophiena.
