Cloudco Entertainment, owner of the Care Bears brand, has announced new partnerships, category expansions and renewed commitments from top licensees.
Katie Wilkinson, senior licensing manager at Cloudco Entertainment, said: “These new partnerships cement Care Bears’ position as one of the UK’s most vibrant and fast-growing character brands. All our licensees offer a different Care Bears experience, yet all capture the joy of the brand in wonderful and exciting ways that fans of all ages will adore.”
The new partners include –
Stitch & Story – Craft meets nostalgia in this new line of creative kits starring fan-favorites Funshine Bear, Bedtime Bear, Cheer Bear, and Good Luck Bear. From cross-stitch to crochet, these beginner-friendly projects invite fans to create with care.
Paladone – Known for bold, pop culture gifts, Paladone is unveiling an all-new Care Bears collection that spans gifting, lighting, and hydration accessories designed to light up fans’ everyday routines.
Zara – After a joyful debut in Spring/Summer 2025 with kidswear, the collaboration is expanding this Fall to include apparel for older girls and adults, plus accessories—bringing the Care Bears’ signature optimism to fashion lovers of all ages.
Additionally, Basic Fun!, Care Bears’ master toy partner in the UK, U.S., and Canada, continues to drive retail momentum in the UK with over 40% year-on-year growth. Its collectible plush range remains a fan-favourite with strong performance across mass and specialty retailers.
The new partnerships come as Care Bears’ marketing activity continues to accelerate, with 2025 anchored by the Care Bear Stare campaign. Looking ahead, plans are underway for 2026, rallying around Colours of Caring–a celebration of the unique differences that makes everyone special, centring around Care Bears’ belly badges.
If interested in acquiring a license for Care Bears in the UK reach out to Cloudco’s UK agent Bulldog Licensing.
info@bulldog-licensing.com l https://www.bulldog-licensing.com l www.cloudcoentertainment.com
