The range features five unique products inspired by the highly anticipated animated movie, with FDU support for retailers
Cobi Toys is to launch a licensed toy range for the highly anticipated animated blockbuster ViQueens, which is scheduled to hit international cinemas Boxing Day.
ViQueens is a premium animated family adventure set to take audiences on an epic journey from the world of the Vikings to China, combining laugh-out-loud humour, heartfelt emotion and spectacular action in a story designed to entertain audiences of all ages.
Supporting the film’s theatrical launch, Cobi will launch a licensed toy range featuring five unique products, alongside a specially designed ViQueens FDU to showcase the complete ViQueens construction range.
Featuring bold movie artwork, vibrant branding and dedicated shelving for the full assortment, the display has been designed to maximise in-store visibility and create a strong retail presence. The unit aims to encourage product discovery, collectability and impulse purchases, giving retailers an engaging way to bring the world of ViQueens to life in-store.
By combining the excitement of the film with a coordinated construction range and impactful point-of-sale presentation, Cobi’s retail proposition will help extend the ViQueens experience beyond the cinema and into retail environments, creating opportunities to engage fans and family audiences alike.
With its original concept, commercial storytelling and broad four-quadrant appeal, ViQueensis positioned to make a significant impact at the family box office across the 2026/27 theatrical season. The accompanying COBI retail range adds another dimension to the launch, connecting the film’s entertainment appeal with a tangible product experience for consumers.
Directed by Harald Zwart, known for The Karate Kid, the film brings together an exciting international cast featuring global sporting superstar Erling Haaland, global entertainment icon Rita Ora, internationally acclaimed actress Ella Purnell and one of the UK’s best-known entertainers, Alan Carr.
ViQueens is scheduled for international release on Boxing Day, 26 December 2026, with the UK release date to be confirmed.
