The new Hello Kitty and Friends Crystal Art Stickers and Album climbed to number one, overtaking other viral toy crazes on the platform
Craft Buddy’s Hello Kitty and Friends Crystal Art Stickers and Album has climbed to the number one position on TikTok Shop, overtaking a number of viral crazes, such as NeeDoh.
Gary Wadhwani, Co-Founder of Craft Buddy, said: “TikTok has become one of the most influential retail channels in the world and we take it incredibly seriously. It has transformed how consumers discover products, particularly collectibles, and it’s where many of today’s biggest trends are born.
“What makes this achievement particularly exciting is that we’ve been able to harness that same consumer excitement with a product built around creativity, collecting, and one of the world’s most loved character brands. To see Hello Kitty and Friends reach number one ahead of products that have generated millions of views on TikTok demonstrates the power of combining a globally recognised licence with an engaging collecting experience.”
The Hello Kitty and Friends Crystal Art Sticker Album Starter Pack combines Craft Buddy’s award-winning Crystal Art concept with the global appeal of Hello Kitty and her friends, allowing collectors to create sparkling stickers before adding them to a dedicated collector album.
“For retailers, it’s a clear sign that consumers are actively seeking out products that offer both the excitement of a trend and the longevity of an established brand,” Gary said.
The chart-topping performance reinforces the commercial power of licensed collectibles for retailers, and demonstrates the continued consumer demand for products that deliver repeat engagement through collecting and trading.
The Hello Kitty and Friends Crystal Art Sticker Album and Sticker Packs are available now. Retailers can contact Craft Buddy directly at trade@craftbuddyltd.co.uk to stock the range and benefit from its growing consumer demand.
