New licensing agreement with bring Peppa Pig, Transformers, and My Little Pony to Craft Buddy’s best-selling arts and crafts ranges
Craft Buddy has signed a multi-territory licensing agreement with Hasbro to bring Peppa Pig, Transformers, and My Little Pony to its arts and crafts portfolio.
The multi-year agreement will span many of Craft Buddy’s best-selling product categories, including DIY collectibles, wearables, gifting and items to craft and display throughout the home.
“Working with Hasbro is a hugely exciting milestone for us. Peppa Pig, Transformers, and My Little Pony are global icons with cross-generational appeal”
Designed to appeal to all ages, the collaboration offers creative projects for children aged four-plus, brand super-fans, and the fast-growing kidult audience.
Gary Wadhwani, Co-Founder and Director of Craft Buddy, said: “Working with Hasbro is a hugely exciting milestone for us. Peppa Pig, Transformers, and My Little Pony are global icons with cross-generational appeal, and we see huge potential in aligning them with the creativity and collectability of Crystal Art®. Together we’re creating a range with long-term growth opportunities that will inspire and delight fans from preschoolers to kidults.”
The new Hasbro multi-brand concepts are currently being showcased at the 2026 LA Previews, which will be followed by Craft Buddy’s own Spring/Summer 2026 in-house showcase later this month and hosted at their new high-tech, customised warehouse in Chesham, Buckinghamshire.
