The three-phase launch brings Hello Kitty and Friends to life across an exciting array of Craft Buddy formats
Craft Buddy has unveiled a three-part rollout for its highly anticipated Hello Kitty and Friends Crystal Art range, with initial product now available.
The multi-stage launch, which began earlier this month, is designed to meet the skyrocketing demand for Sanrio’s roster of characters, providing a tangible way for the UK’s kidult and Gen Z communities to connect with their favourite stars.
The collection is designed to provide the perfect way to unplug and disconnect from the digital world. The experience centres on ‘slow crafting’, a movement focused on lowering stress levels through fun and addictive activities. By removing the need for messy adhesives or complicated tools, the range allows for a pure and present focus on the task at hand. It provides a peaceful, screen-free outlet for enthusiasts to decompress at the end of the day, resulting in a permanent piece of fan memorabilia.
The first phase of the rollout includes the Hello Kitty And Friends Crystal Art Sticker Album Starter Pack, the perfect entry point for collectors featuring 102 stickers to collect and crystalise in a 20-page Crystal Art Hello Kitty and Friends album. Additional Hello Kitty And Friends Crystal Art Sticker Packs include three stickers inside to help collectors complete their albums.
Coming soon, the second phase introduces a wide array of character-driven accessories and display pieces. They include Crystal Art Buddies: Bad Badtz-Maru, Cinnamoroll, Hello Kitty, Kerokerokeroppi, Kuromi, Little Twin Stars, My Melody, and Pompompurin; Crystal Art Bag Charms: Cinnamoroll, Hello Kitty, Kuromi, and Pochacco; and Crystal Art Scrolls (40x50cm): Hello Kitty & Friends II and Hello Kitty & Friends III.
The third and final wave focuses on creative keepsakes, expanding the collection into functional lifestyle items and gifting. It includes the Crystal Art Secret Diaries, with themed designs featuring Hello Kitty and Kuromi; the Mega Activity Set, including a comprehensive Hello Kitty and Friends 4-in-1 Crafting kits box set; and Crystal Art Cards (18x18cm), with two distinct Happy Birthday designs featuring greetings from the iconic characters.
