As its exclusive UK distribution partner, DKB will bring Craze’s evergreen and latest lines to retailers across the UK and Ireland
Craze Group has appointed DKB Toys as its exclusive UK distribution partner.
The collaboration will see DKB bring a selection of Craze’s best-performing brands and 2026 newness to UK and Irish retailers.
A household name in Germany and mainland Europe, Alf Blohm, Head of Sales UK at Craze Toys Ltd, said the partnership marks “an important step” in expanding Craze’s presence in the UK.
“With DKB’s distribution strength and account reach, we can support retailers with a clear, consistent programme — launching Inkee in May and following quickly with additional ranges to keep the offer fresh and commercially compelling,” he said.
DKB will launch with Craze’s Inkee bath and beauty range, designed to add extra fun to bathtime with character-led, impulse driven products that appeal to today’s consumers. The Inkee collection features globally popular licences Paw Patrol, Peppa Pig, Hello Kitty and SpongeBob SquarePants and includes items such as surprise bath bombs with collectible figures, face masks and bubble bath sachets. The initial range is expected to launch in May, with additional Craze products to follow across multiple categories.
James Luff, Managing Director, DKB Toys, said: “We’re excited to be partnering with Craze as they have built an impressive reputation for creating fun, high-quality products that really connect with today’s consumers. What stands out to us is their energy for innovation and their clear commitment to doing things the right way. It feels like a natural fit, and we’re looking forward to growing the brand together in the market.”
For more information and trade enquiries, contact Edel Siddle, Senior National Account Manager at DKB Toys, at edel.siddle@dkbtoys.com.
