DOLU breaks the on-brand mould

Dolu London Toy Fair
Must see at Toys Fair 2023

Dolu Toys from Turkey is moving from strength to strength in the UK, and now also supplies in more than 85 countries worldwide. 

The company will again be at Olympia with an even bigger stand; and, for the first time, will also be able to present the 21 Mattel products it manufactures. 

These include a bespoke Fisher-Price playhouse and sand and water table that fully represent the Fisher-Price brand and the characters – such as the purpose-moulded giraffe head from Fisher-Price popping out of the playhouse. It also features on the sand and water table with the added water function from the giraffe. Included on the sand and water table are the Fisher-Price monkeys, which add play value.

Within the Mattel designs Dolu has incorporated an in-mould-label (IML) depicting the characters or branding (such as Barbie and her friends on the Barbie playhouse and picnic bench) – IML is not a simple decal that could peel or scratch off from the item, it is a design that is applied in the plastic during the production. This ensures the integrity of the product design and strength against the weather elements or from a child trying to peel the design off – it’s simply not possible! 

Dolu also has 10 new items including the new First Car.

The company has been working on this very exciting car concept, which it believes is like nothing else on the market. This has been three years in the making, with prototypes shown at both Cologne and Harrogate Nursery Fair and the pre-show Noel Deauville in France last month – with fantastic response. 

The main features of this smart car include a strong, robust design with a working parent brake; removable parent handle featuring a bag hook; a coffee or bottle holder; a movable sunshade; a reclining seat for the baby; soft wheels and activities for the baby. The car will also grow with the child, with a removable foot plate creating a foot-to-floor car. 

Much thought has been given to colour and after feedback from previous shows, it wll be available in three new pastel colours.

Dolu is hoping this will be as well received as when the first trike with similar features was offered in the UK many years ago and which is still very popular today.

The company is continuing to see incredibly strong demand for its products, not just in the UK but in all 85 countries that Dolu supplies. The general theme the team has heard from customers and potential customers in the past 18 months is that sourcing product outside of the Far East is now more important than ever before. This is down to all the issues there have been with freight, factory reliability and supply chain issues and the crash of the USD currency. 

Dolu aims to meets all needs

Dolu is based in Turkey, with the factory just outside of Istanbul. It offers an easy option for supply, with a reliable, flexible service of delivered product priced in GBP from the factory to your warehouse, with no MOQs per item, and short lead times. 

Dolu has been in its new 65,000 sq m factory for more than a year now, and has double the stock on hand, with an increase of 180% more manufacturing stock. From the feedback it has received, and the fact that the company has always been keen on pricing, the team is now confident that over 90% of its range can be delivered into UK warehouses for less than it can be bought elsewhere. 

Dolu now offers not just Spring and Summer lines but manufactures more than 300 products for all seasons. Visit the stands at Olympia or Nuremberg – the team is confident that they can offer exciting product with keen costs, and would like you to be part of their journey to make Dolu one of the leading suppliers in the UK.

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