Bluey and Bingo are bringing a little holiday fun to Paris this Christmas with L’Atelier de Noël de Bluey, a special takeover at Fou de Pâtisserie, created by Chefclub to mark the launch of its new Bluey range in partnership with BBC Studios, from 29 November to 9 December.
To celebrate the upcoming Christmas Bluey takeover exclusive to Paris, Bluey and Bingo costume characters took part in a special photo moment against one of the city’s most recognisable landmarks bringing together Bluey’s playful world and French food culture.
The costume characters were also joined by Chika Sato, pastry chef at Chefclub, who will make the Bluey pastries on site during the takeover.
Designed to turn cooking into a game families can enjoy together at home, the new Bluey x Chefclub range features children’s kitchen utensils and recipe cards and will be available at Fou de Pâtisserie as part of the special Christmas takeover.
This Christmas season, Fou de Pâtisserie will become a sweet stop for families in Paris, with a Christmas-themed Bluey takeover celebrating Bluey’s Australian heritage alongside the art of French pâtisserie and Christmas classics. The experience will feature a showstopping gingerbread recreation of Bluey’s House in the main window, Bluey-themed decorations throughout the boutique and a special Bluey-inspired menu of three exclusive pastries – a fruit pavlova, a gingerbread house and a special Bûche de Noël. Families can also watch a pastry chef bring the Bluey-inspired pastries to life in a dedicated area of the boutique.
As part of the activation, Ladurée will also create special limited-edition Bluey-inspired macarons for the occasion, only available at Fou de Pâtisserie from 29 November to 9 December.
Taking the fun outside, a free, ticketed Chefclub cupcake-decorating station will invite families to get hands-on and decorate their own Bluey cupcakes.. A limited number of free tickets will be available via Ticket Tailor from Thursday 12 November at 12pm.
Bluey and Bingo costume characters will also make special appearances at Fou de Pâtisserie on 29 November, with meet-and-greets taking place at selected times throughout the day.
Aoife Owen, VP Brand and Marketing, Bluey at BBC Studios, says:”Bluey’s popularity continues to grow in France, and we’re delighted to bring this festive experience to families in Paris. Food is a playful and important part of the brand, so bringing Bluey together with France’s incredible pâtisserie culture felt like a natural fit.”
Thomas Lang, Co-Founder at Chefclub added: “lFood also offers a wonderful opportunity to bring Bluey into new cultural spaces and experiences. Through our partnership with Fou de Pâtisserie, which brings together creations from the finest pastry chefs in Paris, we’re celebrating Bluey through the lens of French food culture, creating a special connection with families in Paris.”
Bluey continues to be a fan favourite in France as the #1 preschool TV show and the #3 preschool toy brand in the market. A new range of Bluey x Chefclub children’s kitchen utensils and recipe cards will be available from today, building on the excitement around Bluey products and shared family fun in the kitchen.
In addition to the Bluey x Chefclub range which is available to purchase, Bluey products from Moose Toys, Tonies and Hachette will be displayed at Fou de Pâtisserie during the takeover, giving families even more ways to bring the fun home this holiday season.
