Bladez Toyz CEO Iain Morgan tells us more about the relaunch of one of its earliest major success stories
RC Jumbo Inflatables was a global hit when Bladez Toyz first created and introduced the brand more than a decade ago. This year it returns with new licences spanning preschool to kidult, with further innovation planned for 2027.
In the May issue of Toys n Playthings, Bladez Toyz CEO Iain Morgan told us why now is the right time to bring the brand back to market, which licenses are lined up for its relaunch, and what to expect as the range expands over the next 12 months.
“Now is right time to bring back the RC Jumbo Inflatables as we have signed a number of new licences for the category, spanning everything from preschool favourites right the way through to retro kidult properties,” he said.
“On top of that, the current RC market is lacking real innovation, so we see a great opportunity to shake things up and bring the category back into life with this exciting new range!”
Read the full interview below:
