Kim Carcone, EVP of global experiences at The US Toy Association, shares early feedback from last month’s previews in El Segundo, California
September was defined by out of office email responses, sunglass-sporting selfies on LinkedIn, and news from across the pond as the international toy trade flew into California for the LA Fall Preview Market Weeks. The US Toy Association kicked proceedings off with a ribbon cutting ceremony to mark the official opening of its brand-new Toy Building in the heart of El Segundo, LA’s expanding Toy District.
We caught up with Kimberly Carcone, Executive Vice President of global experiences at The Toy Association, to find out more about the growing popularity and importance of this West Coast preview event.
Read the full exclusive interview in our October issue below.
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