Autumn Fair returns to the NEC Birmingham in September 2025, bringing 12,000+ buyers and over 800 stockists together to make connections that last.
As retail prepares for the crucial golden quarter, Autumn Fair will spotlight the power and profitability of licensing across a range of sectors. With licensed products continuing to outperform in key categories, this year’s show reflects the growing demand for British-made, purpose-driven, and nostalgia-infused licences.
The UK gifting market remains resilient, worth over £50 billion annually, with licensed products accounting for a significant share in categories like toys, stationery, greetings, beauty, and collectables. Licensing in home is maturing, not just kids bedding and mugs, but across soft furnishings, wall art, kitchenware, and lighting.
Soraya Gadelrab, Autumn Fair event director, said: “Licensed products remain a resilient revenue driver in a challenging market. Retailers are looking for compelling brand stories, lower MOQs, and cross-category flexibility — and that’s exactly what many of our exhibitors will be showcasing this year.”
Chris Workman of the Giftware Association said: “With licensing now having a bigger presence at Spring and Autumn Fair it offers brands looking to invest in the world of licensing a chance to extend into new product categories, reaching new consumers and new territories without major investment or major changes to process. From a retailer and buyer view, licensed products come with built-in brand recognition which can boost sales and consumer trust and well as helping differentiate product offering especially to independent retailers looking to attract in new business.”
With retail gearing up for Christmas, Back to School, and more, Autumn Fair 2025 is the perfect destination for licensed buying inspiration.
The show runs from 7–10 September 2025 at Birmingham’s NEC.
