Goliath is planning to Play It Forward after enlisting a raft of family and lifestyle Instagram influencers to showcase its games to consumers ahead of Christmas.

The campaign, using the hashtag #playitforward, is, the company said, designed to “play on the feelgood factor this Christnas and give back to families across the UK.

The campaign will see the influencers highlighting the happiness that family game play can bring. They will be giving followers the chance to win mystery Christmas-themed games bundles, highlighting how Goliath games are the perfect presents for families.

Among the games featured in the activity, put together with the help of Norton PR, are key new titles such as Chicken Poo Bingo, Trash Stash, Slap The Deck, Chompin’ Charlie and The Floor Is Lava: Family Edition.

Charlie Douglas, assistant brand manager UK at Goliath Games “A great way to bring the magic of playing games to the whole family this Christmas, #PlayItForward is a fun campaign designed to build organic content around the fast and furious action games from our range plus link to retail in order to generate stand out in a busy games market. The appeal of this campaign is that influencers have the chance to enable their followers to also win – albeit a prize which is a complete mystery until unwrapped.”

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