Golden Bear restructures and strengthens sales team 

New hires and reshuffle comes amid a pivot for the company into a “global, brand-led business”

Golden Bear Toys has announced a restructure and key appointments within its sales team. The company says the moves reflects its evolution into a global, brand-led business.

Becky Matthews has been appointed Global Brand and Marketing Director with immediate effect, stepping away from her UK sales responsibilities in order to fully focus on accelerating the growth of Golden Bear’s brands worldwide. 

After five years of successfully driving international growth, Claire Vernon has been promoted to Head of Global Sales. In her new role, Claire will unify and lead the global sales function, steering the team through the company’s next phase of UK and international expansion with her proven expertise.

‘’I am thrilled to move into this role at a pivotal time in Golden Bear’s global expansion, said Claire. “Working with a multi-talented sales team, I look forward to leveraging my international experience to unlock new opportunities and expand in key strategic markets ensuring we get Golden Bear toys into the hands of many more children across the globe.’’

“Becky Matthews has been appointed Global Brand and Marketing Director with immediate effect, stepping away from her UK sales responsibilities in order to fully focus on accelerating the growth of Golden Bear’s brands worldwide”

Additional updates within the sales team include Hannah Green taking on the role of Global.com Account Manager, where she will focus on maximising online opportunities across all territories, and Saskia Hamilton has progressed to a Junior Global Account Manager role, where she continues to manage a growing number of international distributors.

To support the company’s continued global ambitions, Rob Sherlock has joined Golden Bear as Global Account Manager. Rob brings a wealth of industry knowledge and experience from his previous roles at Asmodee and Playmonster and is set to play a key role in driving the business forward globally.

After 19 years at Golden Bear, Michelle Fox has announced her retirement as Senior National Account Manager. Michelle’s invaluable experience, commitment and sense of humour have played a vital role in the company’s success, and the whole Golden Bear team extends its best wishes as she begins her well-earned retirement. 

Additionally, Oliver Hales has been appointed Business Development Manager to support growth opportunities for the company. This dynamic role is aligned with Oliver’s talents and experience and will play a key part in supporting Golden Bear’s ongoing development.

These changes are underpinned by the continuing support of Golden Bear’s expert logistics and Customer Support and Services team, led by Nicky McBride.

Barry Hughes, Managing Director of Golden Bear Toys, said: “I’m really excited about our new structure and the next stage of our development at Golden Bear. We’ve got a super talented team and this re-organisation should really help them thrive as it positions us for growth. We’re on the launch pad to an exciting couple of years ahead.”

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