ChillFactor showcased its slushy-making magic to thousands of attendees at the vibrant Foodies Festival in Nottingham last weekend, delivering hands-on fun, influencer buzz, and a full day of content creation to kickstart a summer of chilled refreshment.
The brand’s eye-catching ChillFactor dome became a hub of activity as festival-goers were invited to experience the product first-hand. The ChillFactor team demonstrated the ever-popular Slushy Makers, showing just how quick and easy it is to make icy, delicious slushies in minutes — simply freeze, squeeze, and enjoy.
As part of the activation, influencers were invited into the ChillFactor dome for exclusive one-on-one product demos and content moments. Each guest walked away with a ChillFactor Summer Goodie Bag, packed with goodies and their very own Slushy Cup to continue the fun at home. In return, influencers took to social media to share their experience, spreading awareness and engagement, and a huge 700k impressions were created over the weekend.
“Nottingham Foodies Fest was a fantastic opportunity to bring ChillFactor to life for families and foodies alike”
The event also served as a dedicated content creation day for the brand. A full suite of long-form and short-form video content was captured throughout the festival to support ChillFactor’s upcoming social media campaigns and pre-roll advertising. Fun, authentic reactions and user-generated moments were key in building a bank of relatable, high-energy assets to connect with new audiences online.
The activity was deemed such a success for the brand that a second space was booked for Foodies Festival in Oxford, which runs over the busy August Bank Holiday weekend and is expected to have almost double the footfall over the three days!
“Nottingham Foodies Fest was a fantastic opportunity to bring ChillFactor to life for families and foodies alike,” said Kathryn Ludlam, ChillFactor Brand Manager at Character Options. “The live demos are a tried and tested format perfect for showing the simplicity and fun of ChillFactor, and the influencer engagement helped us amplify the excitement beyond the festival grounds. We look forward to repeating the activity in a couple of months in Oxford!”
The festival coincides with a summer marketing drive for the brand, which includes digital and social advertising, press outreach and more.
For more information, please call Character Options on 0161 633 9800 or email sales@charactergroup.plc.uk
