The year-round tour follows a successful Christmas trial, taking in the sights of the city and ending up at the retailer’s Regent Street store
Hamleys is taking its famous retail theatre on the road with a year-round London sightseeing bus tour around the city’s major landmarks.
Guests will travel aboard a classic open top bus, replete with a Hamleys flag and a live host delivering immersive entertainment from start to finish. The tour ends at the famous Hamleys Regent Street store.
Keane Herman, Head of UK Retail at Hamleys, said: “As a major London tourist attraction ourselves, we appreciate just how amazing London is as a city. We were completely overwhelmed by the response to our Christmas bus, which toured the festive lights around the West End last year and brought so much joy to the families that joined us. Bringing the special Hamleys magic and sparkle to a sightseeing bus tour felt like a natural extension of that service, and we can’t wait to share London with visitors from around the world – the Hamleys way.”
The 90-minute journey is designed to immerse guests in the spirit of the city, taking in some of London’s most iconic landmarks before concluding at Hamleys Regent Street. Key landmarks along the route include St Paul’s Cathedral, The Tower of London, Big Ben, and the Houses of Parliament.
To celebrate the launch, Hamleys is giving away 266 family tickets to ride the London Sightseeing Bus Tour – one for each year the store has been open. Tickets can be won through an Instagram giveaway which will go live later this month.
