The new collectible range launches in October in partnership with the NFL, joining FIFA World Cup and NBA lines
Zuru has announced the launch of NFL Ballers, the latest addition to its award-winning sports collectible range.
Officially licensed through the NFL and NFL Players Inc., the launch marks Zuru’s expansion into NFL-licensed product, bringing the surprise collectible Ballers franchise to an entirely new and passionate fanbase.
Chloe McKenzie, Global Marketing Director Zuru, said: “NFL Ballers is built for the way fans collect today — instantly recognisable stars, real chase mechanics, and a price point that keeps the thrill of the pull within reach. We’ve taken everything we learned from NBA Ballers becoming the number one action figure collectible in the US and channelled it into a range we believe will delight sporting fans this season.”
The announcement builds on the momentum of FIFA World Cup 2026 Ballers Series, which is currently performing strongly at retail. Aneisha Vieira, Head of Licensing & Partnerships, Zuru, says the FIFA and NFL partnerships signal the scale of the team’s ambition for the range.
“Adding the NFL alongside our existing NBA and FIFA partnerships builds a sports portfolio that very few toy companies in the world can claim. We’re proud to be working with NFL. and the NFLPA to bring the league’s biggest stars to fans in a format that’s authentic, accessible and built to be collected.”
The range features 32 figurines to collect across three tiers of rarity, bringing some of the NFL’s most iconic and in-demand players to life in Zuru’s signature miniature style, including recent Super Bowl winners Patrick Mahomes, Travis Kelce, and Jalen Hurts.
NFL Ballers arrives at retail in October, timed to coincide with the start of the 2026 NFL season.
