Hamleys is planning a week’s worth of activity for the half-term break at its flagship London store in the heart of the West End.
In-store events will include a daily appearance from Hamley, the store’s bear mascot the Hamleys and Friends Parade, which sees characters dancing through the Regent Street outlet’s seven floors; Mr. Monkey’s Bananas & Buddies Puppet Show; a tea party with the Ragdoll character; Frozen Befriending A Dragon; a friendship dance medley and friendship origami and regular toy demonstrations.
The retailer’s CEO Summeet Yadav said: “At Hamleys we believe in the power of play to strengthen friendships and create lasting memories. As the ultimate destination for toys and play, Hamleys is thrilled to welcome families for a week of excitement, friendship, and wonder.”
