Warner Bros. Global Experiences brings retail magic to the popular shopping destination this autumn
A new official flagship Harry Potter store will open on London’s bustling Oxford Street this autumn.
Harry Potter Oxford Street will open in autumn 2026 and is located at The Ribbon, 134-140 Oxford Street, covering 21,000 sq ft across two floors. It will join King’s Cross shop as the UK’s only official Harry Potter retail destinations.
Designs are underway to transform the interior of the building into a wizarding emporium celebrating the beloved locations featured in the books and films. With photo opportunities, interactives and exclusive merchandise, it will be a must-see destination for fans and visitors to the capital.
Karl Durrant, WB’s SVP Worldwide Retail said: “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”
The new shop will join the collection of Harry Potter experiences owned and operated by Warner Bros. in London including Warner Bros. Studio Tour London – The Making of Harry Potter and the Harry Potter Shop at King’s Cross.
