Strong demand from both consumers and retailers is driving the range, as the celeb series draws record ratings
With the new celebrity series drawing record ratings, Posh Paws’ officially licensed The Traitors plush toys are in stock now and in high demand with fans and retailers.
Posh Paws has three 12-inch sitting plush toys wearing The Traitors iconic green hoodedcloak available to order. These include the Traitor with the text ‘100% Traitor’ embroidered on the chest, the Indian Owl plush holding a sealed envelope, and the Peacock plush holdinga gold piece.
In addition to the core 12” plush gifts, Posh Paws has also released an assortment of double-sided plush bag clip charms that are perfect for young and adult fans to decorate their bags. The assortment includes the iconic green cloaked Traitor, the Secret Traitor dressed in a red cloak, the shield, a 100% Traitor and 100% Faithful charm, a The Round Table, and The Traitors logo circular bag clip.
Lauren Shipman, Brand & Marketing Director at Posh Paws, said: “The Traitors is one of the biggest and most popular global reality TV competitions, and we are delighted to be working with Banijay Rights on this pop-culture phenomenon and to have developed a plush gifting range that is perfect for young and adult fans of The Traitors. We launched our 12-inch plush gifts this summer to strong pre-sales with key retail and The Traitors official merchandise partners, and demand is increasingly daily with The Traitors being the most talked about license this autumn.”
Each The Traitors plush gifts wear the iconic green velvet hooded cloak and have TheTraitors logo embroidered on the front of it. These plush gifts from Posh Paws have beenmade using the highest-quality and softest fabrics, using stuffing and packaging hang tags are made from 100% recycled materials and finished with adorable detailing to bring them to life.
Katie Podesta, Licensing Executive at All3Media International, on behalf of Banijay Rights,added: “We’re thrilled to bring The Traitors to life with Posh Paws through this line-up of beautifully designed plush toys and gifts. The Traitors has such a distinctive visual identity that fans have truly embraced. We’re always looking for fresh and original ways to extend that world beyond the screen, and this collection offers fans a new way to connect with and celebrate this iconic brand.”
Posh Paws will be expanding The Traitors gifting range with decorative ceramic mugs in gift boxes and 2D keychains in time for Christmas gifting, with additional lines planned for spring/summer 2027.
