Hunter Price International signs new multi-territory licensing deal with The Lego Group for stationery, arts and crafts, and creative play collections
Hunter Price International and The Lego Group have announced a partnership to bring the iconic Lego brand to life through all-new stationery, arts and crafts, and creative play collections.
The multi-territory deal covers Europe (including the UK), Australia and New Zealand, and will see Hunter Price develop exclusive Lego product ranges across back-to-school stationery, calendars, journals and notebooks, and more.
“Becoming a consumer products partner with the Lego Group, a global icon of creativity and playful experiences, is a real honour,” said Allana Holmes, Commercial Director at Hunter Price.
“We identified a huge opportunity to add value to the Lego brand across our specialist product categories. We’ve empowered our team to explore the possible, through creative collaboration and a fresh approach to a timeless brand; we can’t wait to start previews for the debut collections very soon.”
The creative team at the Consumer Product Playhouse will unveil its debut collections in the coming months. Impactful arts and crafts will create new brand experiences for Lego fans through engaging and exciting activity sets, colouring books and creative supplies.
As part of the partnership, Hunter Price will also create unique collections of reusable shopper bags and tote bags.
