Chick-A-Boo from Jumbo Group has just been nominated in the Toy of the Year nominations in Belgium and includes categories such as Educational Toy, Collectible Toy, Vehicle and People’s Choice culminating in a final ‘Toy of the Year’ winner. Finalists are selected, and the public is invited to vote for the winner.
With consumers increasingly seeking products that deliver joy, nostalgia, and immersive play experiences, this Christmas is all about gifts that spark connection and creativity, and Chick-a-Boo is more than just a cuddly companion – she’s a full-on entertainment act with over 50 sounds and reactions.
From singing and dancing to the show-stopping egg-laying surprise, she brings a magical twist to imaginative play. Chick-a-Boo offers a multi-layered play experience combining care, interaction, and discovery. It’s the perfect pick for parents looking to nurture empathy and creativity in younger kids.
