Just Play UK hosted a fun-filled event at the Disney Store Oxford Street on Sunday 1 June, inviting fans to join in to celebrate the launch of the latest Disney Stitch toy: Many Moods Stitch.
There were customers as well as a select guest list of influential channels who came along to discover the many moods of Stitch. Professional demonstrations of the toy were offered throughout the event, highlighting the beautiful plushie that brings the lovable blue alien’s personality to life.
“Just Play’s toy range for Disney Stitch remains an evergreen for us, and with it being a huge movie year for Stitch, the collection is going from strength to strength”
There was also a treasure hunt for visitors to enjoy that focused on the many moods of Stitch. Another key attraction was a giant six-foot soft toy Stitch and tiki cart display, both of which offered eye-catching photo points to remember the occasion.
Over 500 attended with a mix of family influencers and popular Disney fans, including Amy Skelton, joining in the fun.
Tess Parsons-Broome, UK marketing manager at Just Play, said: “Just Play’s toy range for Disney Stitch remains an evergreen for us, and with it being a huge movie year for Stitch, the collection is going from strength to strength. We’ve got a host of fantastic new toys, inspired by the live action film, including the super-lovable Many Moods Stitch, which we were excited to showcase via this special event.”
