New partnership with Dr. Seuss Enterprises will see Just Play bring to market a licensed range of plush, collectibles, arts and crafts and more
Just Play has signed a global master toy licensing agreement with Dr. Seuss Enterprises, spanning characters and stories including The Grinch, and The Cat in the Hat, which has a new feature film arriving in cinemas this November.
Under the agreement, Just Play will develop a wide-ranging toy line inspired by the whimsical worlds of Dr. Seuss.
“Dr. Seuss’ imaginative characters and stories have delighted generations, and we’re incredibly excited to bring that magic to life through play,” said Jess Richardson, Senior Vice President, Global Licensing and New Business Development, Just Play. “With the upcoming The Cat in the Hat theatrical feature film, we have an incredible opportunity to connect with longtime fans and to engage a new generation through imaginative and collectible play.”
The collection will range from plush and collectible figures, to arts and crafts, and more, all celebrating the signature heart and messages found within Dr. Seuss’ beloved stories.
Jimeka Broussard, Senior Director, Global Licensing & Sales at Dr. Seuss Enterprises, added: “Dr. Seuss stories remind us that imagination can take you anywhere, and we’re thrilled to partner with the team at Just Play who share our passion for storytelling and creativity. This collaboration opens the door to new types of play experiences, bringing beloved Dr. Seuss characters to life in more ways that spark joy in new and innovative ways.”
