Kid Kreations’ latest launch, Heartfuls, has become the first dolls brand to receive Mental, Emotional, & Social Health (MESH) certification, as well as endorsement from Dr Gummer’s Good Play Guide.
Heartfuls are more than just beautiful dolls; each of the six characters focuses on a key aspect of self-care and emotional wellbeing and comes with a Heartfuls Happiness Toolkit, including self-care journal, positivity wheel, calming gem bracelet, and a clip-on heart tag with confidence quotes.
“Kid Kreations has long been committed to creating products that harness the power of play to inspire children and make a meaningful impact on their lives”
Linda Osborne, MD, said: “Kid Kreations has long been committed to creating products that harness the power of play to inspire children and make a meaningful impact on their lives. We knew we were well placed to create a range that would help tackle the growing global challenge and have a positive influence on children’s wellbeing.”
To achieve MESH accreditation, a toy or game must intentionally help children develop two or more MESH Skills, supporting a multidisciplinary approach that is essential for building resilience. Heartfuls passed, achieving the highest rating in key attributes, including self-regulation and self-advocacy. The range was also recognised for its capability to support a child’s development of adaptation and communication skills, collectively scoring above the required threshold to secure this certification.
Dr Amanda Gummer, child development expert, said: “Playing with dolls offers significant benefits for children’s MESH by providing a safe and imaginative space for exploring thoughts, emotions, and social interactions. The colourful Heartfuls doll range enhances this experience by encouraging children to reflect on their feelings and develop emotional literacy.”
