Hello Kitty and Friends will come to fans for the first time in Lego brick form from 2027
The Lego Group and Sanrio Co., Ltd. have unveiled an exciting new partnership that will bring the characters and universe of Hello Kitty and Friends to fans for the first time in Legobrick form.
Fans can look forward to a wide range of new Lego Sanrio products for fans, starting in 2027.
Lena Dixen, SVP Global Product Groups at the LEGO Group, said: “We’re thrilled to reveal this partnership with Sanrio and introduce the Hello Kitty and Friends characters and universe to fans in Lego play sets for the very first time.
“Hello Kitty is an iconic character, an instantly recognizable, global lifestyle phenomenon that has inspired happiness across generations, and her universal appeal pairs perfectly with the imaginative power and limitless possibilities of Lego play, we hope to create memorable moments of unforgettable fun.”
Wataru Nakatsuka, Senior Managing Director, Sanrio Co., Ltd., added: “We’re delighted to partner with the Lego Group to reimagine our beloved characters through the joy of Lego play. This collaboration marks an exciting milestone for Sanrio as we continue to create meaningful moments for people around the world, guided by our vision of ‘One World, Connecting Smiles’. We look forward to seeing how this partnership will inspire creativity and bring joy across generations in the years ahead.”
