The toy company took first place in The Global RepTrak 100, a leading benchmark of corporate reputation
The Lego Group has been been placed first in a global ranking of the most reputable companies for the fourth time in a row.
The Global RepTrak 100 is based on more than 230,000 individual ratings and is widely considered the leading benchmark of corporate reputation globally.
According to RepTrak, the achievement reflects strong performance across all seven drivers of reputation, including product and services, innovation, workplace, conduct, citizenship, leadership and performance.
Niels B. Christiansen, Chief Executive Officer at the Lego Group, said: “This recognition goes out to our 34,000 colleagues around the world and makes me incredibly proud. It’s a true result of everyone working as One Lego Team, pulling in the same direction every single day.
“The dedication, creativity and care of every one of our colleagues continue to build trust in the Lego brand, delighting tens of millions of fans with fantastic Lego play experiences – and helping us inspire and develop the builders of tomorrow.”
This is also the tenth consecutive year the Lego Group has been ranked in the top three.
