Inspired by Netflix’s breakout hit, the collections were unveiled at Nuremberg Toy Fair
Mattel and Hasbro have unveiled their new toy lines inspired by Netflix’s breakout hit KPop Demon Hunters at Nuremberg Toy Fair.
Mattel’s range cuts across several categories, including dolls, action figures, games and collectibles from the company’s iconic brands including Polly Pocket, Uno, Little People Collector and more.
“KPop Demon Hunters is a true global phenomenon, fuelled by a passionate and fast-growing worldwide fan base. Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships, Mattel. “With products spanning multiple Mattel brands, we’re expanding how fans can celebrate the characters, songs and stories they love.”
Hasbro’s collection allows kids to imagine becoming part of Huntr/X with Nerf toys modelled after the trio’s iconic demon-hunting gear. Zoey’s Spirit Blades capture the playful energy of the bubbly fan-favourite, while Rumi’s Four Tiger Sword features a pearlescent foam blade and hilt fit for a fearless leader.
Fans can also show their pride with KPop Demon Hunters HUNTR/X and Saja Boys Electronic Light Sticks that glow and IR-sync for shared concert-style play. And the streaming sensation is represented across Furby through two adorable Furblets: Derpy Tiger and the sly Saja Boy Demon, each packed with 45-plus interactive sounds, pop-open ears, themed accessories, and a handy keychain clip for on-the-go fun.
Rounding out the collection, the Monopoly: KPop Demon Hunters Edition lets players rehearse, hunt demons, win awards, and compete for fans, bringing the thrill of superstardom and teamwork to game night.
