Mattel and Paramount announce multi-year global licensing partnership for Teenage Mutant Ninja Turtles, with products hitting shelves from 2027
Mattel and Paramount have inked a global, multi-year licensing agreement to develop and market a wide range of products for the iconic Teenage Mutant Ninja Turtles brand.
From 2027, action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out at retail. Through the agreement, Mattel will also produce new product lines for the animated movie sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027, and a new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.
“Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer, Mattel. “The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways.”
This new licensing agreement builds upon the established relationship between Mattel and Paramount Products & Experiences, which spans a variety of brands and franchises from across Paramount’s library.
Josh Silverman, President, Global Products and Experiences, Paramount added: “Teenage Mutant Ninja Turtles’ rich history and timeless legacy have created a powerful connection with audiences around the world. Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers. We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations.”
