Thomas gets a new coat of paint that reflects the brand’s heritage while appealing to today’s families
Thomas the Tank Engine is set to get a brand-new look that honours over 80 years of heritage, storytelling and authentic train culture.
From this autumn, Mattel’s Thomas & Friends will reveal a bold new look for Thomas the Tank Engine. The move is part of a full relaunch that will mix the heritage of Thomas the Tank Engine with a modern aesthetic designed to inspire today’s children and fans of all ages.
“Thomas has been a trusted companion for families for more than 80 years, and the new look reflects both where the brand comes from and where it’s headed on its next adventure,” said Ted Wu, SVP and Global Head of Vehicles and Building Sets at Mattel. “We returned to the elements that parents and kids love most while updating the design to feel relevant for today’s preschool audience. Authentic train details, timelessness and emotional storytelling form the foundation for the years ahead for Thomas & Friends.”
Since his debut in 1945, Thomas the Tank Engine has evolved alongside generations, from classic book illustrations to live-action television, CGI, and most recently, a 2D animation style. For this new look, Mattel undertook a thoughtful design process based on what audiences have loved most about Thomas over time.
Informed by research and testing with preschoolers and their parents, the new look was ranked best in terms of appeal, personality and that all-important emotional connection with viewers.
The overhaul also includes a refreshed Thomas & Friends logo, new brand design elements and updated character designs rooted in their iconic heritage. Mattel will additionally roll out further announcements throughout 2026 with live experiences, product, publishing and content.
