An expansive toy line will be joined by cross-category merchandise from more than 70 licensees beginning 5 April
Mattel has revealed the product line tied to the upcoming live-action Masters of the Universe feature film from Amazon MGM Studios and Mattel Studios.
The line will hit retail shelves worldwide from 5 April, ahead of the movie’s US cinema debut in June, bringing Masters of the Universe to life across toys, gaming, collectibles, apparel and more, with additional drops throughout the year. It features a host of product from partners and licensees, along with exclusive retail collaborations designed to engage fans of all ages.
Nick Karamanos, senior vice president, Action Figures, Preschool & In-Licensing at Mattel, said: “Masters of the Universe is poised to become a global phenomenon and we are excited to unveil toys and collectibles to fans around the world. In collaboration with Amazon MGM Studios, we’ve built a cross-category line of exciting products that honours the legacy of the brand while introducing it to a new generation through innovative toys, games and premium fan experiences.”
Along with the recently announced action figures inspired by the characters in the live-action movie, Mattel is also releasing a world of toys and products celebrating the feature film including:
- Masters of the Universe Action Figures: Mattel’s Masters of the Universe action figures inspired by the movie include a new Kids Core line, Chronicles Collector line and Origins stylisation of fan-favourite characters from the film.
- Masters of the Universe Barbie: He-Man and Teela join the Barbie Signature collection. Each doll stands tall in themed battle gear and includes premium packaging.
- Masters of the Universe Funko: Pop! Vinyl Figures including characters from Masters of the Universe like He-Man, Adam, Teela, Man-At-Arms, Skeletor and more.
- Masters of the Universe Goodr: Sunglasses inspired by the hero and villain from Masters of the Universe, He-Man and Skeletor.
- Masters of the Universe Hot Wheels: He-Man and Skeletor continue their fierce battle for Eternia as drivers of 1:64th scale Hot Wheels original die-cast cars.
- Masters of the Universe Mattel Brick Shop: Buildable Snake Mountain Lair featuring lava burst special parts and 12 NanoWorld Figures to recreate or display battle scenes from the movie.
- Masters of the Universe Uno: The Uno game players love featuring iconic images from the Masters of the Universe movie.
The toy line will be joined by further cross-category additions throughout the year into 2027 from more than 70 global partners, including: Beeline Creative, Bioworld, Box Lunch, Centric, Clementoni, Factory Entertainment, Fanattik, Franco, Goodr, Ground Up, Hot Topic, Komar Sleepwear, Legend Toys, Mad Engine, Mondo, Monogram International, Muckle Mannequins, Open Road Brands, Perfect Sports, Prime 1 Studio, Rubies II, Spirit Halloween, Temptations, Trends, WolfPak and Zumiez.
