Battersea Dogs and Cats Home is proud to announce its new partnership with Maximum Licensing, who will now manage and develop Battersea’s official brand licensing programme.
Maximum Licensing is a UK based brand licensing agency with a retail-first approach. It seeks to build and maintain long term, collaborative partnerships that bring brands to life across new categories and markets
Under the new agreement, Maximum Licensing will work closely with Battersea to identify and secure strategic licensing opportunities across a wide range of categories including toys & plush, educational and more. It aims to develop both existing and new brand partnerships to secure royalties to help support Battersea’s continued long-term commitment to being there for every dog and cat.
“This collaboration will help us bring more meaningful products to market that resonate with today’s growing pet-loving audience”
Christopher Vernazza, corporate & commercial partnerships manager at Battersea, said: “This collaboration will help us bring more meaningful products to market that resonate with today’s growing pet-loving audience, while generating vital income to support our work with dogs and cats.”
Sarah Fletcher, Maximum’s owner and founder, said: “Battersea is one of the UK’s most well-known charities, a brand that resonates with compassion, trust and community. I am honoured to be entrusted with their licensing programme and look forward to developing meaningful partnerships that not only celebrate the Battersea brand but also help fund its vital work.”
This partnership marks a new chapter for Battersea as it continues to innovate and grow, reaching new audiences and generating further support through high-quality, brand-aligned licensed products.
