Robbie will lead Moose’s new Consumer Products division, bringing together all global out-licensed consumer products under a dedicated team
Moose Toys has appointed Robbie Prinzo to the newly created role of Senior Vice President, Consumer Products.
He will lead Moose’s new Consumer Products division, bringing together all global out-licensed consumer products under a dedicated team. He will be based out of the company’s US operation in El Segundo, California, reporting to Chief Brand Officer Joe Lawandus.
“Establishing a dedicated Consumer Products division is an important next step as we continue to build Moose into a global brand powerhouse and find new ways for consumers to engage with our brands,” said Joe. “Robbie brings extensive consumer products experience, strong industry relationships and a proven track record of building successful global licensing programs. With Robbie’s leadership, we see tremendous opportunity to build Moose brands and take them into new categories.”
Robbie brings more than 20 years of consumer products, licensing and brand-building experience to Moose. Most recently, he served as Head of Global Licensing for Cloudco Entertainment, where he led merchandise, location-based entertainment and promotions, overseeing more than $750 million in global retail sales. He developed licensing and merchandising strategies for brands including Care Bears, driving international expansion across more than 20 territories.
Prior to Cloudco, he held senior licensing roles at Hasbro and Nickelodeon Consumer Products, working across global brands including Transformers, My Little Pony, SpongeBob SquarePants, Dora the Explorer and Blue’s Clues.
“Moose has built an incredible portfolio that has so much room to grow beyond toys,” Robbie said. “I’m energized by the opportunity to build on that and take our brands into new categories, products and experiences, giving fans more ways to enjoy the brands they love.”
