Thunderbird Entertainment signs Moose Toys to produce figures, plush, wooden toys, playsets, vehicles, role play, and more for JAM Media’s preschool hit
Thunderbird Entertainment has named Moose Toys master toy partner for JAM Media’s preschool series BeddyByes.
Under the licensing agreement, Moose Toys will produce a multi-category preschool toy line including figures, plush, wood toys, playsets, vehicles, role play, musical toy instruments, and more.
The popular animated series airs on CBeebies and other international platforms, and will premiere on Disney+ and Disney Jr. in the US this year.
“We are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one-of-a-kind series,” said Thunderbird President of Global Distribution and Consumer Products, Richard Goldsmith. “We believe that BeddyByes is uniquely positioned for licensing across multiple categories as it taps into an incredible opportunity to build a sleeptime brand for parents and young children. With a reputation for creating innovative and widely successful toys, Moose Toys will be a key partner in establishing BeddyByes as a beloved global brand.”
The first range of products with Moose Toys are expected to launch in the UK this autumn, with toys following on retail shelves in the US for spring 2027, following the beginning of the series’ rollout in early 2026 on Disney Jr. and Disney+. Subsequent rollout to Moose’s global markets will follow as the series launches in additional countries.
“Our collaboration with Thunderbird and JAM Media on a new line of BeddyByes toys is going to make dreams come true for all fans – kids and their parents – of the animated series,” said Hollie Holmes, Vice President of Global Licensing, Moose Toys. “The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines.”
BeddyByes is an animated series that supports healthy sleeping habits for preschoolers. Each episode follows a familiar daily routine that is easy for young children to follow – such as playtime, mealtime, bathtime and bedtime – and a calming journey to sleep. BeddyByes features characters MeMo and BaBa, soothing music, and cozy visuals that dim as the story unfolds.
John Rice, CEO of JAM Media, added: “We’re delighted to partner with Moose Toys to bring BeddyByes into the lives of preschoolers in new ways. Our vision for the series has always been to combine gentle storytelling and engaging characters with meaningful support for families around bedtime. Seeing MeMo, BaBa, and friends come to life as toys will help extend those comforting routines beyond the screen.”
