Mark, a former NASA engineer turned YouTuber, teams with Moose on the CrunchLabs STEM toy line, backed by digital content
Moose Toys has teamed with former NASA engineer turned hit kids’ YouTuber Mark Rober to launch the CrunchLabs toy line.
CrunchLabs by Mark Rober delivers high-energy experiences packed with real science and hands-on fun that sparks instant excitement and unforgettable blow-your-mind moments. Built around a “STEM done differently” philosophy, the line is further amplified by Rober’s massive global reach, including his current Top 10 global kids show on Netflix and an all-new CrunchLabs series coming later this year.
“I love seeing science click for kids, so combining that with Moose’s innovation is magic. These toys are engineered to deliver huge, blow-your-mind, ‘wait, that’s how it works’ moments,” said Mark. “Each toy will have a dedicated video from me showing the science behind how it works. Not only do you get the coolest toy, you actually learn the engineering behind it. I’ve always believed STEM toys could be way better, and our CrunchLabs line is what I always wanted when I was a kid.”
Each toy is designed to instil confidence, spark curiosity and unlock problem-solving skills, all guided by Rober’s playful brand of creative mischief and Moose’s signature innovative toy design. Products include the Elephant Toothpaste Blast, Hover Ring Blaster, Turbo Trick Planes, Slime Prank Lab, and more. Every toy comes with exclusive video content created by Rober and accessed via a QR code on both the packaging and the toy itself. These videos break down the science and engineering behind every experiment. The first products are expected to hit shelves around the world this summer.
“The CrunchLabs line by Mark Rober and Moose Toys is going to flip the STEM toy space on its head,” added Rob Wolf, VP, Global Marketing, Moose Toys. “Traditionally STEM toys are purchased by parents for their kids. With CrunchLabs, we want kids’ enthusiasm around the products to fuel the brand’s trajectory to new heights.”
