The licensed range will bring Netflix’s hit movie to life across bikes, scooters and accessories later this year
MV Sports is launching a dynamic licensed wheeled toy range inspired by Netflix’s hit movie KPop Demon Hunters.
The wheeled toys specialist will introduce a coordinated programme of junior bikes, scooters and accessories, bringing the bold, music-driven aesthetic of K Pop Demon Hunters to UK retail in 2026.
Dave Poulter, Managing Director of MV, said: “We’re extremely excited to partner with Netflix on KPop Demon Hunters, a property with clear cultural momentum and strong cross-category potential. For us, this is about combining entertainment impact with product credibility. We see real opportunity to create standout wheeled lines that resonate with today’s audience and support our retail partners with something fresh and differentiated for 2026.”
The initial launch collection will feature character-driven graphics, vibrant colour executions and impactful detailing aligned closely to the official style direction. The programme has been developed to deliver strong shelf presence while maintaining MV’s focus on quality engineering, safety and accessible price points.
Produced by Netflix, KPop Demon Hunters blends high-energy music, action storytelling and striking visual identity, offering strong appeal across kids, tweens and family audiences. MV’s range will translate that distinctive look into entertainment-led wheeled products, designed to stand out both in-store and online.
At launch, MV will work alongside retail partners to maximise visibility across key sales channels. This collection further strengthens MV’s expanding licensed portfolio and underlines its strategy of partnering with major global entertainment brands to drive incremental growth within the wheeled category.
