Three licensed Bluey products will launch, including an alarm clock, the GloBuddies companion light, and the SquishyGlo Light
Paladone is set to expand its Bluey range, developed in partnership with BBC Studios, into Australia.
This extension of the company’s global footprint marks an exciting milestone as Paladone returns to Australia, introducing fun and innovative licensed products to a wider global market.
Three Bluey products will launch initially for retailers: the Icon Alarm Clock, a GloBuddies companion light featuring sounds from the hit TV series, and a soft, safe silicone SquishyGlo Light inspired by one of the show’s most iconic toys, Floppy.
“This beloved Australian brand is a fantastic addition to Paladone’s portfolio, strengthening our presence in the region and opening exciting new opportunities with retailers”
“This beloved Australian brand is a fantastic addition to Paladone’s portfolio, strengthening our presence in the region and opening exciting new opportunities with retailers,” said Elley Camilleri, Head of Sales for Paladone’s APAC region. “It’s a big win for the business and a brand that truly connects with Australian families – including mine.”
Paladone currently holds the license for Bluey across the EMEA region, as well as in Mexico and Latin America. This expansion will build on that already successful foundation by tapping into a new audience.
Paladone’s Australian Bluey range is set to be available for retailers from early 2026.
