Launching today, the first Peppa Pig Crystal Art collection includes a variety of formats aimed at younger children, promoting shared family play experiences
Craft Buddy today launches its first Peppa Pig Crystal Art collection as part of its spring/summer launch calendar.
Launched under license from Hasbro, the release marks a major expansion of the company’s award-winning Crystal Art Junior range, with creative kits designed for younger fans.
Bringing one of the world’s most recognisable preschool brands into the craft category, the range combines hands-on creativity with the storytelling and family values at the heart of Peppa Pig.
Gary Wadhwani, Co-Founder of Craft Buddy, said: “Peppa Pig is a perfect fit for our Crystal Art Junior range. The characters and storytelling are all about family life and everyday adventures, and these kits give young fans a fun and creative way to connect with that world. With the introduction of our new Buddies XL format, children can create a larger sparkling Peppa character they’ll be proud to display.”
The Crystal Art Junior range is designed for children aged four-plus, and early development through engaging, screen-free play. Leading the collection is the Crystal Art Junior Buddies XL Kit (20cm), featuring larger 10–12mm gems and an ergonomic pick-up pen, making it easy for smaller hands to create and proudly display a sparkling Mummy Pig and Baby Evie design.
The range also includes a Crystal Art Junior Kit (20 x 25cm), with everything needed to complete and display a finished artwork, and a Crystal Art Card Kit (18 x 18cm), ideal for crafting and sharing on special occasions.
The collection reflects the relatable storytelling that has made Peppa Pig a global success, including recent storylines, including George’s hearing aid and the arrival of baby Evie. They highlight inclusive, everyday family moments – themes that translate naturally into shared crafting experiences between parents and children.
With attractive price points and recognisable characters, the range is well positioned for impulse purchase, gifting and repeat engagement. The accessible format and strong brand recognition offer retailers opportunities across both the Arts & Crafts and licensed product categories.
The launch will be supported by a multi-channel campaign, including e-shots, press outreach and social media activations, helping drive awareness, footfall and sell-through for retail partners.
For trade enquiries or orders, contact: trade@craftbuddyltd.co.uk
