Playmobil’s 2025 The World Is Your Playground brand campaign enters its next phase in Q4, with new creative launching across key European markets
Launched in spring 2025, Playmobil’s The World Is Your Playground brand campaign has entered its next phase for the key Q4 sales period.
With new commercials airing in several European countries, the brand once again places children’s imaginative play at the centre, this time focussing on the play worlds Princesses and Unicorns, Police and Firefighters, Animals and Friends, and Pirates and Dinos.
The campaign idea remains unchanged: everyday situations are transformed into extraordinary adventures through children’s imagination. The new commercials tell standalone stories, each clearly tailored to its respective theme world. This showcases the diversity of the Playmobil range, from animal companions and magical experiences to adventurous expeditions.
The campaign is being rolled out internationally across all relevant channels: traditional TV spots and video-on-demand ensure broad reach, while social media and digital out-of-home increase visibility in the daily lives of the target audiences. In this way, Playmobil combines wide public presence with targeted engagement of families in digital environments.
The films are deliberately aimed at two target groups: children are inspired in their creativity, while parents experience the emotional relevance of the brand in everyday family life. The commercials also highlight the fun of playing with Playmobil through the features of the products shown. With this dual approach, Playmobil strengthens its position as a staple in family households and reinforces its mission to put imagination and play at the forefront.
