Following a period of growth, Casdon – which celebrated its 75th anniversary last year –  will be showcasing a new corporate look at Toy Fair with a refreshed colour palette, logo and tagline which reflects the company’s ethos for children’s toys to always capture a sense of fun and excitement while exploring new ways to live playfully.

There will also be a fresh licence joining the Casdon portfolio. Joseph Joseph is one of the world’s leading housewares brands with a global presence spanning more than 100 countries, and Casdon will launch six products in the range, including the Joseph Joseph Extend, which takes water play to a whole new level.

New look and new licence from Casdon

Designed and officially licensed to look just like the real thing, the Joseph Joseph Extend set comes with a wash bowl and tray to capture small spills, while water can be pumped from the bowl through the dispenser and back again for endless play. The set includes a cleantech brush, extend dish rack, cutlery, plates, and bowls which change colour when added to water.

Another product which will make its debut at the show is the Joseph Joseph Bake. This colourful set features four interlocking measuring cups, a large mixing bowl, twist whisk, egg spatula and ergonomic rolling pin.

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