Playtime PR has been officially named one of the world’s first Certified PeopleFirst organisations – and the very first in the UK – in a pioneering new global initiative from The Inspiring Workplaces Group.
Playtime achieved a near-unbeatable score of 93 in a rigorous new certification process, which assesses how well a business delivers on its people-first values across six key pillars: Culture & Purpose, Leadership, Wellbeing, Inclusion, Employee Voice and Experience.
The recognition highlights Playtime’s long-standing commitment to “making lives more playful” through nurturing a supportive, inclusive and inspiring agency culture, which celebrates individuality, fosters belonging, and empowers people to thrive.
“In a world that feels increasingly chaotic and polarising – where so much is beyond our control – it’s more important than ever to stay human”
Founder Lesley Singleton commented: “This accreditation is particularly meaningful because it’s based on the real experiences of our team. From the outset, we’ve built Playtime PR on the principle that when you look after your people, everything else follows.
“In a world that feels increasingly chaotic and polarising – where so much is beyond our control – it’s more important than ever to stay human. We’ve always believed that kindness, compassion and flexibility aren’t just ‘nice to have’. They’re essential to building a business that’s resilient, creative and genuinely values-driven. This accolade is a moment to celebrate, reflect, and recommit to continually improving the way we support each other and the brands we represent.”
Matt Manners, CEO and founder of The Inspiring Workplaces Group, added: “This is a huge moment. To have Playtime PR become the first Certified PeopleFirst employer in the UK – and National Children’s Center (NCC) become the first in the USA – is testament to the momentum behind this global movement. They have set the gold standard. They’ve proven what’s possible when leaders put their people at the heart of their businesses. We invite organisations everywhere to follow their lead, because when you put people first, success follows.”
As more organisations seek to improve retention, performance and reputation, Certified PeopleFirst offers a meaningful way to benchmark progress, celebrate excellence and demonstrate commitment to a PeopleFirst future.
To learn more, visit https://www.inspiring-workplaces.com/certified-peoplefirst-culture-certification
Playtime PR specialises in the toys, games and play sector, working with leading brands to deliver creative, commercially focused campaigns that drive real-world results. Visit www.playtimepr.com for further information.
