Danish construction toy brand, Plus-Plus, continues to innovate in the educational toy space with the launch of new Activity Pad collections – all designed to support early development, creativity, and hands-on learning. With the growing demand for less screen-time, and STEM inspired play, these sets offer retailers a timely, high-margin product that aligns with current toy trends.
Each Activity Pad features a themed selection of 250 colourful Plus-Plus pieces, step-by-step build instructions, and an activity guide, all designed to stimulate fine motor skills, spatial, reasoning and imaginative thinking in children aged 5+. The range includes four key themes, Fairy Tale, Transportation, Ocean, and Space to appeal to a broad spectrum of interests and age groups.
Unlike many play sets that require disassembly to switch formats, the Plus-Plus Activity Pad allows children to build both 2D and 3D versions of the same item at the same time, maximising creativity and extended play value.
Lightweight and compact, the sets are ideal for on-the-go play, travel retail, and summer gifting.
Key selling points
Educational value – Supports key early learning milestones and STEM concepts
Retail appeal – Priced at £11.99, perfect for gifting and impulse purchases
Sustainable manufacturing – Made in Denmark using 100% renewable energy
Safe & clean – BPA and phthalate-free; pieces are washable and easy maintenance.
As toy categories evolve to meet the expectations of more eco-conscious and education-focused consumers, Plus-Plus remains a stand out choice for stockists seeking premium quality, innovation, and strong shelf appeal.
