Ravensburger inks Diddly Squat Farm deal

Ravensburger will produce a range of puzzles and games inspired by Jeremy Clarkson and Lisa Hogan’s farm and farm shop

Ravensburger has announced an exclusive agreement with Jeremy Clarkson and Lisa Hogan’s Diddly Squat Farm brand. 

The company will produce a range of puzzles and games inspired by the farm and farm shop, beginning with a jigsaw series previewed for the first time at Toy Fair today.

“It’s a huge privilege to be bringing the much-loved fun of Diddly Squat Farm to tabletops,” said Ravensburger UK Managing Director Richard Collins. “It has been incredible to watch as our artists have brought the magic of the ‘best farm in the world’ to life in their artwork.”

In the forthcoming puzzle lineup is a 100XXL children’s 2D puzzle, along with adult puzzles in 500-piece circular and 1000-piece formats. Working closely with Jeremy and Lisa, Ravensburger’s Oxfordshire-based team are currently putting the final touches to the collection with their artists. Toy Fair attendees can see a work-in-progress view on the Ravensburger stand, N13.

“We are delighted to be partnering with the Ravensburger team to create an exciting and exclusive range that will keep Diddly Squat Farm puzzle fans entertained till the cows come home,” said Lisa Hogan. “We’re also thrilled to be working with some great local artists, to bring some of the chaos of the farm to living rooms across the world!”

Based in the Cotswolds, Diddly Squat Farm has captured imaginations since its launch in 2020, with fans travelling from miles around to visit the on-site farm shop and catch a glimpse of the hosts. The Ravensburger licensing agreement marks a first for the farm in the toy and game category.

The Diddly Squat Farm puzzle range will be available from July, with the first game under the agreement currently in development for launch in 2027.

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