The licensed range, in collaboration with Rights & Brands, will launch in more than 40 countries – and will be showcased at the Toymaster May Show
Plus-Plus is strengthening its licensing business with the launch of a new Moomin product line, in collaboration with Rights & Brands.
The launch brings one of the Nordic region’s most beloved stories into the Plus-Plus portfolio, strengthening its position in its core Nordic market, where the Moomins hold strong cultural significance.
The range will also boost Plus-Plus’ international growth: it will be available in more than 40 countries, and will be showcased in the UK later this month on the Plus-Plus stand at the Toymaster May Show. Visit the team in the Drawing Room to see the range and learn more.
Martin Pihl, Managing Director, Plus-Plus, said: “We see great potential in combining our open-ended creative play with strong stories that already hold a special place with both children and adults. The Moomins is not just a brand – it’s part of the Nordic Identity.”
The partnership with Rights & Brands gives Plus-Plus access to one of the most established licensing portfolios in the Nordic region. At the same time, the launch reflects a broader trend in the toy industry, where classic, emotionally rooted universes are gaining traction as an alternative to screen-based entertainment.
“We are seeing increasing demand for products that combine play, learning, and meaningful storytelling,” Martin added. “The Moomins are a natural fit within our universe.”
