Paul Blackaby, CEO of Sambro International, went to Windsor Castle on Tuesday 9 July to attend the reception for recipients of The King’s Awards for Enterprise 2024. 

Sambro was honoured with the King’s Award for International Trade. The company holds long-standing licensor relationships with some of the world’s biggest and most iconic licences, including Disney, Marvel, Hasbro, Paramount, Universal and more. 

“I was extremely proud and very honoured to represent Sambro, and all members of our team, at a reception at Windsor Castle to celebrate being the recipient of the King’s Award for Enterprise 2024. I was fortunate to be among 300 invitees and to meet The King, The Duke and Duchess of Gloucester and The Duke of Kent”

Paul Blackaby, CEO of Sambro International

Paul Blackaby reported on Linkedin: “I was extremely proud and very honoured to represent Sambro, and all members of our team, at a reception at Windsor Castle to celebrate being the recipient of the King’s Award for Enterprise 2024. I was fortunate to be among 300 invitees and to meet The King, The Duke and Duchess of Gloucester and The Duke of Kent. Discussions ranged from toys (of course), sustainability, AI and football. Prudently avoiding the champagne, I can report that the apple juice (from the Royal Sandringham Estate) was delicious.”

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II’s by recognising outstanding UK businesses. 

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